I bought a new car the other day, a Buick Lucerne. My LeSabre has served me well for 150,000 miles so I looked forward to my new Buick. It is an excellent car, but one thing bothers me. The LeSabre has the old Buick logo of three shields — one red, one white & one blue. The Lucerne has the same symbol. Only now the three shields are empty. No color at all, just hollow shield shapes.
What bothers me is that some GM marketing executive decided that they could sell more cars even in America if they eliminated the American colors. For all I know the marketing expert is right. I suppose they did focus groups & studies to tell them so. How depressing is it that we have so little pride in our country that we don’t even want our colors in the logo of an American manufacturer?