I couldn’t let Rose Mattus’ death pass unnoticed. Who is she, you ask? Only one of the people who made the world or, at least, my world, a much, much better place:
Rose Mattus, who launched Haagen-Dazs ice cream with her husband, peddling the super-premium treat in grocery stores, has died. She was 90.
Mattus died Tuesday, according to Gutterman-Musicant Funeral Directors in Hackensack.
Mattus, who lived in Cresskill, N.J., had been the controller of Haagen-Dazs Inc. Her husband, Reuben Mattus, died in 1994.
The company was formed around 1960, having morphed from her husband’s family’s decades-old business in New York City’s Bronx borough. Reuben Mattus concocted the nonsensical name Haagen-Dazs, which means nothing in any language, for the brand that became famous for its super-rich recipes.
During the company’s early years, Rose Mattus would offer samples in grocery stores.
You can read the rest here.
UPDATE: I corrected the post title, replacing “bless” with the intended “place.” Never write posts when you’re in a hurry (which is most of the time for me).