A really beautiful commercial

A few months ago, San Francisco humiliated itself by refusing to allow the Marines to film part of a TV commercial on San Francisco’s streets. Looking at what the Marines eventually did for the Bay Area portion of their shot, which was to use the Golden Gate Bridge as soon from the Golden Gate National Recreation Area, I can tell that the City That Used To Know How totally cut off its nose to spite its face when it refused to participate in the commercial. The video is absolutely gorgeous and it ties the Marines in to vast swathes of the United States. Anyway, I like the Golden Gate Bridge shot they actually used because, instead of showing the City that turned its back on the Marines, it instead shows Marin County and, by squinting and lots of imagination, I can pretend I see my home in the distance.

Watching the video put me in mind of Marco Martinez, a former gangbanger who became a Marine and received the Navy Cross. He’s written a book about his experiences called Hard Corps: From Gangster to Marine Hero. I haven’t read the book, but I did hear Martinez interviewed on a radio show. He said that the transforming moment for him occurred when he was in high school (and, at that time, he was a really hardcore gangster) and saw a Marine recruiter walk through the halls. He was so impressed by the recruiter’s imposing figure, by his dignity, and by his perfect uniform, that he suddenly realized that there was life beyond the ghetto and the gangs. Perhaps other young men and women, seeing this new video, will have the same feeling.

UPDATE: I showed the video to my 8 year old son who, predictably, loved it, and made me show it to him 4 times. I say predictably because, yesterday, when we caught a big post-holiday sale at Barnes & Noble, my daughter came home with a puppy calendar and my son came home with an illustrated book on big weapons systems.

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  • SJBill

    Bookie,

    I’m so happy you picked up on this story. I first got word a few days from cousin Matt — a Marine Corps MSgt, currently on his 4th pump in Iraq — and he’s proud as hell of this commercial.

    SF is a beautiful city that looks great from a distance, as it does in this video. I’m so happy the Marines visited the area, and shot scenes from the Marin side of the GGB.

    SF has a chance to redeem itself in the next few week and months. Many organizations (mine included) would like to see the 100th aniversary celebration of the visit to San Francisco by the Great White Fleet.

    Shortly, it will be up to Mayor Newsome to give support for the event, which may be this coming May or June if he approves.

    We’ll see how the coin flips.

    -SJBill

  • http://ymarsakar.wordpress.com/ ymarsakar

    This is just one of the reasons why I said that we should allow/make Japan annex San Francisco and put Japanese troops there. It’s good diplomacy and it will help relieve local tensions in Japan over the Marines occupying Okinawa.

    If the US Marines aren’t good enough for the San Franciscans elites, then they’ll just have to accept the protection of the Japanese Self Defense Forces. That way the Marines can focus more on protecting Okinawa and Japan.

    Btw, since when did the Left ever know what was the greater good, Book? Did they ever graduate from self-destruction and spite? I don’t think so.

    He was so impressed by the recruiter’s imposing figure, by his dignity, and by his perfect uniform, that he suddenly realized that there was life beyond the ghetto and the gangs. Perhaps other young men and women, seeing this new video, will have the same feeling.

    The nasty under the rock truth about Socialists and Leftists in San Fran is that they understand exactly that. They understand that if they go around showing Marines and giving them publicity, gang members and criminals may actually reform and rehabilitate themselves… without the help of socialists and social workers and busy bodies. That would be the death of socialism if there were no underclass to exploit, Book. So they have no choice but to refuse the Marines and their youth corrupting commercials. The disadvantaged youths are perfect the way they currently are, to the Left.

  • Mike Devx

    Some people – maybe many? -thrive under the rigor, discipline, and schedule of the military. (And women do love a guy in uniform!)

  • suek

    Somewhere on the internet I found this:

    “Men, I understand you’re insulted by SF’s response to the military. Nevertheless, we will defend it because we’re paid to defend it.
    The rest of the country we do for free.”

    I think that’s pretty close. Loved it!