I won’t comment. You know what I’m thinking:
They have amused us, angered us and sometimes – just occasionally – they have actually made us buy something.
But now the end could be in sight for adverts which use sex to sell after they came under the unforgiving gaze of Brussels.
And, this being the EU, it is not simply raunchy advertising that is in danger. Any campaigns which are deemed sexist might have to go.
That could mean an end to attractive women advertising perfume, housewives seen in the kitchen and men doing DIY.
The new rules on sexism and inequality in advertising come in a report by the EU’s women’s rights committee which has been adopted by the European Parliament.
It wants anything which promotes women as sex objects or reinforces gender stereotypes to be banned.
Such a move would send shockwaves through the industry.
It would probably prevent images of models – male and female – in a state of undress, even when they are advertising underwear.
You can read more here.
And I changed my mind. I will add one comment. I think we live in a sexually saturated society, and I’d like to see that change. Having angry bureaucrats in Brussels, who have a victim mentality about women a la Gloria Steinheim, using massive government power to make that change really scares me.Email This Post To A Friend
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