Domino’s Pizza has just come had with one of the most brilliant ads I’ve ever seen — and, even better, the ad seems to riff off of an even more brilliant corporate decision. In essence, Domino’s realized its pizza stank, determined to change that fact, and then let the public know exactly where it erred and how it was fixing the problem:
I don’t even like pizza, and I’m tempted to order in one of these nights.
Unsurprisingly, astute political observers have noticed that the GOP could learn some lessons from Domino’s, and no one is more astute than Jonah Goldberg:
Obviously, the analogy to the GOP isn’t perfect. For example, last I checked, Domino’s didn’t get bogged down in an unpopular war.
But the GOP’s troubles over the last decade have a lot to do with the fact that Americans didn’t stop liking what the Republican party is supposed to deliver. They stopped liking what the GOP actually delivered.
In the remainder of his article (which you should definitely read), Goldberg envisions what a GOP turnaround would look like.
As for me, one of the things I’d suggest right off the bat is getting rid of Michael Steele. I really liked the guy when he first took over. I thought (and still think, I guess) that he has charm and courage. Unfortunately, he’s got a tin ear when it comes to political management. He’s like the un-James Carville. Carville who was charmless, but he really understood how politics operates. And then I’d just retreat to core conservative values: more money in the hands of the people and less churning through government; a willingness to identify the enemy and defend against him; and a belief in American greatness, something that need not exist only at the expense of other nations, but that should be celebrated on its own terms.