Unless you’ve been on a camping trip in a remote wilderness for the past few days, you’ve heard about the video that a British climate change advocacy group prepared. The short video takes you through a variety of settings (classrooms, workplaces, sports fields), in which people are encouraged to diminish their carbon footprint and, importantly, assured that there is “no pressure” on them to cooperate. Then after a show of hands of those who willingly respect mother Gaia, those who don’t get with the program are blown up, with an accompanying shower of blood and guts. Here’s the video, but I do warn you not to watch it around small children or people who don’t like gross and disturbing images:
Isn’t that first scene, in the classroom, with the remaining kids covered in gore, a comedy classic?
Oh! Didn’t I tell you? This is meant to be humorous. In the words of the group that created the video:
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
Clearly, if you’re offended, it’s because you’re a puritanical stick in the mud. Because so many people had fun with this video, and because it makes such an excellent point about the “little things” we can do to save Gaia, the group is going to keep the video up on the internet (although off their website). This way, the ones who “get the joke” can still have a jolly good laugh. I’m sure the group is also grateful for the free advertising they’re getting from sites such as mine which, through criticism, are helping it go viral. After all, no publicity is bad publicity, right?
In answer to my own question, I think this group has, rather uniquely, run counter to that little advertising truism. Here’s my question for you: Having seen the video, do you now want to rush out and bow to your carbon neutral overlords? Do you think any normal, decent person would?
I don’t know about you, but a video like this, with it’s jokey threats of extreme violence, makes me want to make an extra drive around the block every time I come home, just to be spiteful. I won’t, of course. I’m not a wasteful person, and I enjoy having a clean environment as much as the next person. I do that, though, not because of the green police, but because I believe the Biblical injunction that I am the earth’s steward. I really don’t like the threat implicit in that “funny” video and do have the urge to push back.
Speaking of push-back, it’s already begun. The video below is the first one I’ve found. Rather than pushing back directly against the AGW fascists, its creators recognize some remarkable similarities between one type of religious fanatic and another:
(By the way, I recommend Ed Morissey’s post at Hot Air for a good round up of intelligent and moral takes on the video, including Ed’s own. Not surprisingly, he includes The Anchoress, who sees much larger spiritual implications here.)
UPDATE: Here’s Zombie’s take, which as always, makes for enjoyable reading. Ed Driscoll also has a great post on the video. Be sure to watch the Mastercard commercial you’ll find there. Then you can debate with me whether that smug, supercilious, condescending child made that commercial even more gross and horrifying than the 10:10 spot.