Bookworm Room Designs the GOP’s 2012 Campaign



We’ve skirted this topic before in Bookworm Room, but never really plunged into it: If you could plan the GOP’s 2012 campaign against Obama, what themes and visuals would you bring into it? This assumes you have a big war chest and carte blanche regarding the many embarrassing and critical things you can bring up about The One. The only restriction is that you cannot attack the man’s person or family, only his actions and policies. (Well, OK, Michelle’s hi-calorie scarf fests are fair game.)

  • What would be a great slogan (or series of slogans) that quickly defines the approach the GOP should take to unseating  Obama?
  • What groups or voting blocs should the GOP especially aim at, and what would be the specific message(s) directed at them?
  • What are some photos or videos that you would fold into the campaign?
  • How much humor would you inject, and what would be some examples of that humor?
  • What would be your preferred media? TV? Newspapers? Radio? Social networks? (Speaking of social networking, how would you use Twitter and Facebook to dismantle the Cult of Obama?)
  • A related question: How would you handle the expected refusal of the mainstream media to accommodate some—or even many—of your ads? How would you get around them?

It may be, given the range of good minds here, that we could come up with some ideas worth passing on to the GOP. And just to hedge our bets, given the GOP’s almost reflexive cowardice, we could also pass them on to the Tea Party and conservative 527s.