I mentioned last week that, in today’s short-attention span universe, we can reach voters with analysis. That’s a sad fact, but a true one. They need to have neatly encapsulated thoughts that they can share on Facebook or tweet out to their world.
My fellow Watcher’s Council member, Michael Haltman, who blogs at The Political Commentator, has assembled a lovely starter collection of pithy posters that spell out conservative bottom lines in a memorable and appealing way.
If you see one you like, spread it around. Or tell people about all seventeen of those pithy posters. And while you’re at it, maybe you should buy a Rubio water bottle. He’s figured out — at least as to this one — how to de-fang the media.
Alinsky put his brilliance to the service of the wrong gods, but it doesn’t mean he wasn’t brilliant. I’ve highlighted my favorites:
- RULE 1: “Power is not only what you have, but what the enemy thinks you have.” Power is derived from 2 main sources – money and people. “Have-Nots” must build power from flesh and blood.
- RULE 2: “Never go outside the expertise of your people.” It results in confusion, fear and retreat. Feeling secure adds to the backbone of anyone.
- RULE 3: “Whenever possible, go outside the expertise of the enemy.” Look for ways to increase insecurity, anxiety and uncertainty.
- RULE 4: “Make the enemy live up to its own book of rules.” If the rule is that every letter gets a reply, send 30,000 letters. You can kill them with this because no one can possibly obey all of their own rules.
- RULE 5: “Ridicule is man’s most potent weapon.” There is no defense. It’s irrational. It’s infuriating. It also works as a key pressure point to force the enemy into concessions.
- RULE 6: “A good tactic is one your people enjoy.” They’ll keep doing it without urging and come back to do more. They’re doing their thing, and will even suggest better ones.
- RULE 7: “A tactic that drags on too long becomes a drag.” Don’t become old news.
- RULE 8: “Keep the pressure on. Never let up.” Keep trying new things to keep the opposition off balance. As the opposition masters one approach, hit them from the flank with something new.
- RULE 9: “The threat is usually more terrifying than the thing itself.” Imagination and ego can dream up many more consequences than any activist.
- RULE 10: “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.” It is the unceasing pressure that will result in the reaction of the opposition that is essential for the success of the campaign.
- RULE 11: “If you push a negative hard enough, it will push through and become a positive.” Violence from the other side can win the public to your side because the public sympathizes with the underdog.
- RULE 12: “The price of a successful attack is a constructive alternative.” Never let the enemy score points because you’re caught without a solution to the problem.
- RULE 13: “Pick the target, freeze it, personalize it, and polarize it.” Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions.
Conservatives need to start following at least some of these rules, and we need to do it hard and fast.