It’s not what you say, it’s how you say it — the video

I wrote a post about the fact that, when it comes to delivering a message, style is as important as content.  I got a lovely email in return from Greg Joyce, at Willoughby Films:

I couldn’t agree more with your point, that conservatives need to make an emotional (maybe “entertaining” would be a better word) argument rather than the intellectual case that hasn’t been serving so well lately.

So here’s “Family Meeting.” ¬†Only three minutes long — I hope you enjoy it.

I didn’t just enjoy it — I loved it. The video works at two levels. First, the family meeting sees a family struggle to frame a tough message about health care and insurance issues. And then there’s the end. . . . Uh, I’ll stop here. I don’t want to give it away.