Trump’s puffery versus Hillary’s lies

I was trying to explain to someone why Trump’s alleged “lies” are much less serious than Hillary’s actual lies. Trump engages in puffery, a legally recognized form of commercial boasting that allows someone to make obviously exaggerated statements that everyone understands are extreme opinions (“best,” “biggest,” “yuuuge,” “ugliest”) rather than actual falsehoods. Hillary, on the other hand, deals in absolute falsehoods. I finally figured out that a picture might be the best way to demonstrate the difference: