This Ted Cruz video, which attacks Trump for donating to Democrat politicians and for using eminent domain for his own profit, has gotten high praise in some quarters, but I have to admit that it doesn’t work for me, for four reasons:
First, I don’t like using kids to sell products. I find them fundamentally uninteresting.
Second, I had a hard time understanding at least half of what they said.
Third, in part because the kids were so unintelligible, I couldn’t figure out what point they were making with regard to eminent domain, which really is an Achilles’ heel for Trump — and I’m someone who stays abreast of political information.
Fourth, Trump’s has a good response on campaign donations, which is that he is an American businessman who’s played the game by greasing all the wheels, left and right. You need a harder hitting commercial explaining just that point — why it may be good business, but it’s dishonest politics and damages America in profound ways over the long run.
Overall, I think the Cruz team has put out some great ads and done fine “rapid response” work. This one isn’t the one for me, though. What do you think?