It all started when I took umbrage at the fact that companies were starting to boycott customers, a marked change from the usual free market model that saw customers boycotting companies. In response, I did a series of #BoycottTheBoycotters posts (this is the most recent), complete with charts identifying the companies involved in the boycott. As the charts got longer and longer, readers wrote in complaining (quite rightly) that they were having problems finding corporations in the mass of almost 900 and more names. I therefore created a link to a searchable chart.
However, once I started down that path, it occurred to me that business has been so politicized of late that I would like to find out about a company’s positions on many things, not just the Breitbart boycott. It would also be useful to know who loves or who hates a given business and why. (For example, when a business has contacts with Israel, that engenders love on the pro-Israel side and hate on the pro-Palestinian side).
Once I started down that path, my list burgeoned. It was long, it was clumsy, and it wasn’t the kind of thing a consumer could easily search when standing in the aisle at a grocery or hardware store.
That’s when it occurred to me to design an app — and at this point, I’m asserting my copyright over all of the information I’m describing below (© 2017 Bookworm). The app would have an easy user interface, allowing people to search for a business by scrolling through a laundry list or typing its name in a search screen. Clicking on the name would take the user to a screen consolidating the overwhelming amount of information that is already publicly available on the internet, complete with hyperlinks showing the source for the information and allowing the user to investigate the matter further on his or her own. Here are some screen shots showing how this would work: