The Breitbarters launch their first barrage in their war against the American Leftist media

One of the weaknesses in my abilities as a blogger is that I have very little patience for television, especially the talking heads on MSM television.  To me, they’re all Max Headroom:

My philosophy is that life is too short to spend time in Max Headroom’s company. My mistake, though, is in believing that mine is a common philosophy. Those Americans who think of themselves as informed believe that the path to being informed is to watch the talking heads.  Rather than viewing original source material, or reading in-depth analyses, they turn to the chattering classes.

For decades, therefore, the MSM had a lock on the information Americans heard.  Conservatives talked among themselves, but they couldn’t break through the MSM’s lock on middle-class sensibilities.  In the early years of MSM dominance, middle-class sensibilities still hewed conservative, so the MSM’s effect was blunted.  With the passing of decades, however, the combination of the Leftist lock on media and education meant that the new middle class — and especially the educated middle class, bought entirely into the MSM worldview.

Conservatives responded by throwing up their hands and saying “what can we do?”  In the place of argument and emotionalism, they kept trying to come back with facts.  B-O-R-I-N-G.  In a media age, without a hook for those facts, no one pays attention to some thoughtful, scholarly dissertation, especially when its some guy with a bad comb-over or, worse, a Southern accent, taking on a pretty, hyper-verbal bimbette who is trained in the party line.  The first crack in this monolithic wall of information was Fox TV, but Fox still plays by MSM rules.  It substitutes conservative talking heads for liberal ones — and Americans love it — but it’s still playing the same game.

Andrew Breitbart’s genius (a word that I do not use loosely) was that he understood that, with new media, he had in his hand the atomic bomb that completely overthrows the traditional media dynamic.  Add to that his ADHD understanding of the average audience attention span, and you’ve got a whole new paradigm.  Thankfully, although Andrew is gone, those who worked with whom are keeping those lessons alive.

Yesterday, as you all know, rolled out the first Obama tape.  To be honest, it’s a nothing.  Really.  At an affirmative action rally back in the early 1990s, Obama gives a fond welcome to Prof. Derrick Bell.

What’s fascinating isn’t the boring video, but the media’s response to the boring video.  Derrick Bell may have had disgusting racial attitudes, but he was a crazy, pompous fart, and you need to connect a lot of dots to explain to Americans that this crazy, pompous, racist fart had an outsized effect on academia, including budding academics like Barack and Michelle, and all their friends.  Given those facts, the media could just kind of ignore the video to death.  But media people aren’t doing that.

Instead, the MSM’s talking heads are doing what Soledad O’Brien is doing, which is to announce shrilly an obvious point — that the video is boring — and then to try to obfuscate the issue as much and as loudly as possible:

What Soledad and the others don’t realize (and what I’m assuming) is that they’re being played. And boy does this feel good, because the Dems certainly played us with the Sandra Fluke testimony. In the above video, the pretty Soledad is shrill and argumentative. Joel Pollak, who does not have a bad comb-over, but is a perfectly nice looking and sounding man, is calm.  He’s neither boring nor condescending.  Instead, he’s starting the education process. Without ever losing his cool, he lets Soledad, whose voice becomes dog whistle-shrill as the segment progresses, to dig an intellectual hole, and then he bombards her with peacefully stated facts.

I love this Pollak versus O’Brien video.  I really do.  And it’s still a nothing.  It’s a silly fight between a shrill sorority girl and a charming intellectual about a boring video from two decades ago.  But that’s not the point.  This is ground work.

If there’s one thing we learned when Andrew brought down ACORN, it’s that he understood narrative. You don’t give away the movie in the first five minutes. You have a story line. You have plot twists and turns. You have more and more information. And then you have a stunning denouement. The Breitbart crowd is letting the Leftists show themselves here. We’re seeing their bias, their condescension, their ignorance, and their spin. In the elegant tradition of true story-telling, the Breitbarters are allowing the movie’s bad guys to show themselves.

Having established character, the plot will begin.  Right now, the bad guys (i.e., the MSM cadre) are using up their ordnance to kill what they openly characterize as a mere mosquito. Meanwhile, the Breitbarters are educating the public about the dangers of mosquitoes. Not one measly mosquito, but swarms of mosquitoes. And I know what that means: the Breitbarters are going to be swarming us with more and more and more information about Obama’s unpleasant friendships and, more importantly, about the media’s cover-up.  This is a horror movie, and the victims and the bad guys are one and the same — the MSM people swatting at a single mosquito while a swarm of killer mosquitoes floats ominously just over the horizon.

At the end of the day, the current video isn’t about Obama at all. The subsequent videos won’t be either.  He’s already president. We’ve had three and a half years to see him in action, and we know who and what he is. We know about the petulance, the racism, the antisemitism, the incompetence, the passivity, and the intellectual dishonesty.

This battle is about something much more important than one petty man.  It’s about the mainstream media. The media won the election for Obama in 2008.  They did so using chicanery, deceit through omission, obfuscation, and a variety of other tricks that flim-flammed a credulous public that has relied upon a self-styled “objective” media for more than forty years.  What we’re seeing now is the Breitbarters working hard to make sure that the media’s credibility is so thoroughly destroyed that it can no longer throw elections to its favored candidates.

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  • jj

    Hey!  Don’t be so condescending, there!  Tom Brokaw, Katie Couric, Diane Sawyer, Sam Donaldson, Dan Rather, the dead Canadian whose name I’ve successfully repressed, Walter Cronkite, Shepard Smith – these guys couldn’t carry Max Headroom’s books!

  • Bookworm

    jj: My parents adored the dead Canadian back in the day.  “He’s so European.  He’s so smart.  He’s so sophisticated.”  Who cared that he hated everything they actually cared about?  He was the news embodiment of the “It’s better to look good than to feel/moralize/think/be good” school of thought.  My parents weren’t stupid.  They were sheeple, and they were sheeple because it never occurred to them that these pretty, shiny, talking heads had an agenda.

  • johnfromcolumbus

    As usual, excellent analysis Book.  

    I can vividly recall the moment I became aware of dishonest media reporting.  Hurricane Katrina coverage.  Not long after this moment, I noted the selective reporting going during the build up for the 2006 Election.  We were being beaten over the heads daily with Iraq War Body Counts and other horrors.  The day after the 2006 election (which was a big win for Dems) the stories about Iraq dwindled away seemingly overnight.

    Breitbart is correct.  The Media is The Enemy.   

  • Old Buckeye

    It’s obvious to me that the MSM is the source of ignorance of the electorate. I got into a conversation with a neighbor whose politics I didn’t know, and when it came out that he was a fan of Zero, I asked him what he read or listened to aside from anything he found on TV. His answer–nothing. I figure I can try to educate him and risk being turned in to the gestapo or let him wallow in his ignorance and have the gestapo knock on my door because I post stuff like this. This is what it’s come down to in my mind.

  • michal

    Maybe they are learning “critical journalism” at college, too?  the part I put in BOLD below sounds like the way that MSM behaves.: forswearing analysis for narrative.
    Judge Richard Posner of the United States Court of Appeals for the Seventh Circuit in Chicago has “label[ed] critical race theorists and postmodernists the ‘lunatic core’ of ‘radical legal egalitarianism.’”[9] He writes,

    What is most arresting about critical race theory is that…it turns its back on the Western tradition of rational inquiry, forswearing analysis for narrative. Rather than marshal logical arguments and empirical data, critical race theorists tell stories — fictional, science-fictional, quasi-fictional, autobiographical, anecdotal — designed to expose the pervasive and debilitating racism of America today. By repudiating reasoned argumentation, the storytellers reinforce stereotypes about the intellectual capacities of nonwhites.[9]

  • poliwog

    Ace of Spades has been swamped all day with trolls saying “it’s nothing, it’s nothing”.  And we laugh and thank them because they are reassuring the commentors that were concerned about lack of content that the left is indeed scared.

  • Libby

    You nailed it, Book.
    In addition to that amazing exchange between Soledad & Joel, there is an untold number of nameless & faceless folks scrambling to to keep the “no big deal” meme intact. The Wikipedia entry for Critical Race Theory has been heavily edited today to remove all mention of white supremacy. They still don’t get that their reactions are now part of the story – did they honestly believe that the Bigs wouldn’t be tracking these mysterious edits on the web? Do they not realize that the Bigs have already found and retained copies of other links between Bell and the administration as well as past praise for Bell in the MSM by people like Soledad?
    Get some popcorn and enjoy the show!

  • Danny Lemieux

    Joel Pollack is a recent phenomenon in these Northshore Chicagoland burbs. A friend has been trying to alert me to his talents. After seeing that video, I am so totally sold. Move over Saul Alinsky…you not only have the ghost of Breitbart to deal with but a host of his acolytes. Next time I will participate

    Only slightly off-topic – Pollack’s wife is a very attractive, very educated Indian-American that only recently enlisted in the Navy. I can’t wait until they start throwing the “racist” meme his way. 

    Like Libby said, get ready for many more popcorn moments. 

  • johnfromcolumbus

    “Move over Saul Alinsky…you not only have the ghost of Breitbart to deal with but a host of his acolytes. Next time I will participate”

    Amen and pass the ammo.

  • Old Buckeye

    I can’t wait to hear more from Mr. Pollack. What an incredibly astute, composed delivery!

  • Ron19

    Watched the Soledad video again today.

    I really don’t know who Soledad is, but I was very impressed with her ability to rattle off a long list of talking points and details about a Harvard law professor, videos that he was in, and his “mere” theories, and seemingly not personally done a moment of reasearch herself on Breitbart.

    I was also impressed with the way Soledad and her supporters were frequently and aggressively breaking in and overriding Joel and Amy, but would not allow Joel and Amy to interrupt Soledad’s side.

    It was like watching two Toastmasters members debating three of those “yappy little dogs.”

    Can I bring my own popcorn, or do I have to buy it from the concession stand?

  • Ron19


    I don’t watch TV news, and hardly any other TV.  So Soledad’s statement that someone was talking in her ear went completely over my head without a pause for reflection.

    So now I’m impressed with how quickly she can repeat the words that are coming into her head through a hidden earpiece.  Wow!  Modern technology.  It’s really something, isn’t it?  I mean, she could move a lot faster than TOTUS.

  • Ron19

    Inidentally, there were blacks in the audience behind student Obama.

  • Mike Devx

    The best news out of this for me is that this video is NOT all they had.  I was crushed when I watched the video and understood how utterly unimportant the video was.  “Is this IT?” was my reaction.

    So I hope you’re right, Book.  I hope they’re playing our leftist media bastards.

    If they are, it’s brilliant, and it’s going to work.  But only if the videos to come are each successively worse.

  • Michael Adams

    There’s an important point about “Right Wing Fox News.”  They accept a huge amount of Leftist narrative as if it were fact.  They are not as bad as MSNBC or NBC, et al, but they do swallow a good deal of it.  We don’t have cable at home, but, on election night, 2008, we turned to  the regular Fox broadcast station for results. After the McCain concession speech, the  commentators remarked that it had been classy, except for the one guy who shouted “Reverend Wright” when McCain was saying that they’d done all that they could.  The talking heads were shaking with serious disapproval. Of course, more people now know that Wright was a key into O’Guy’s mind, and therefore into his future behavior, but plenty of us knew even then.  The Foxies did not know, or pretended not to know. They don’t have stacked panels of Lefties, discussing the latest Leftist distortion of what the Right believes, like the other networks, but they are only a bit closer to  the center, from the Leftward side.

  • Earl

    I’d like to know who the very courageous young black woman sitting with O’Brien and the rest was – the one that put her finger on the REAL story, and did it again and again….that during 2008, the Legacy Media refused to tell the truth about this particular story, but even more they refused to bring it up with candidate Obama and ask him questions about how he has “evolved” since his Harvard days.
    “I was a member of Peta and a vegan, and today I love to eat Prime Rib….”  LOL!
    She was GREAT…..and doing that little bit of honest commentary simply MUST make her life with those freakazoids pretty difficult.  Impressive.

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  • Ymarsakar

    But many of the immediate reaction to Obama’s going out of his way to rewrite an EO, when he didn’t even bother to rubber stamp his war in Libya with a Democrat Congress, was to bury the story, ignore it, say it was harmless, and call upon the glamor of Bush and Reagan to say it’s not much to worry about. Is that what Breitbart would have done? Would Breitbart would have just shut down any investigation into the true machinations of the Left because he wished to give them the benefit of the doubt?

    I doubt it. 

  • Mike Devx

    I hadn’t realized Obama changed the EO…

    I’m sure he strengthened our constitutional rights, and moved in the direction of limited, smaller government.

    I’ll be keeping an eye out for what this hostile president has actually done to us.