Economies of scale
If a send my readers over to LGF, I bet Charles Johnson’s hit tally goes up by about 300 or so. Maybe 500 on a good day (a good day for me, that is). I have more daily readers than that, but I doubt that everyone hustles over to whatever site I recommend. I’m sure the same holds true for Charles Johnson — that is, not all of his readers instantly flock to the sites he recommends. Nevertheless, if even a small percentage of his readers wander over my way, a good directive link from LGF (“go there”) means that my daily hit tally goes up by about 5,000. Quite impressive, I must say.