The “what business think” app lives! (Sort of)

What Business Thinks Benjamin FranklinAs readers may recall, a few months ago, I thought it would be useful to create an app that tracks the “values” positions various businesses have taken. In our current heated political environment, it seems that more and more businesses feel that they can no longer be neutral but, instead, must take stands on fraught issues.

For the most part, I think this is a dumb idea. It’s better to mark to all of America, rather than to half or to an even smaller niche market. Of course, with Social Justice Warriors out in force, many businesses have been coerced to take stands on issues that really don’t matter to them.

Worse, some businesses do care about certain issues but, to remain viable, the SJWs have forced them into public stances antithetical to their personal values. In other words, its not enough to market a product or service any more. You have to sell your soul.

In the ensuing months, I’ve had to do some tweaking to my app. A lot of tweaking in fact. biggest change came about when I realized that the downside of AppSheet’s incredibly user-friendly interface, which I used to build the app, is that I cannot place ads on the app.

I’m delighted to perform a public service, of course, but to the extent the app is a heck of a lot of work, I really want to monetize it. While I’m dealing with that monetizing problem, I’ve actually got the app up and running on a website. I’d love it if you would check it out. And yes, I know that there are big yellow squares and rectangles at the site. Those are holding positions for future ads.

Please check out What Business Thinks and let me know what you think. I will truly value your comments. Incidentally, I do know that the app interface is a bit primitive and inflexible. That too is a byproduct of AppSheet, which is not quite meant for the use to which I put it. If I do earn money on the app, I’ll update the interface.