The first Romney TV ad

The silly season is over; it’s time to get serious.  Gov. Romney has released his first television ad, one that’s targeted, not to the political geeks on the internet, but to a broader TV audience, one that hasn’t been paying him very close attention:

What do you think of the ad? I like it. It’s not flashy or memorable, but it does lay a pragmatic groundwork for Romney, distinguishing him nicely from Obama, without being an attack ad.