No Forgiveness of Anheuser-Busch Without Scalps

Anheuser-Busch wants forgiveness without consequence for their embrace of Dylan Mulvaney.  Inexplicably, Donald Trump Jr. wants to give it to them.

Ms. BWR wrote about the Bud Light Rebellion yesterday over the brand’s decision to partner with the fantasy-gendered obscenity that is Dylan Mulvaney.

@dylanmulvaney Childhood dream unlocked ✔️ #eloise #plazahotel ♬ Eloise – Emily Christine Peterson

As Ms. BWR wrote:

. . . [T]here’s no doubt that Americans are enraged that Anheuser-Busch used a totally generic, all-American product to advance an agenda that most Americans, if pinned down, will concede is abnormal, dangerous to children, and destructive to society. Americans need to take this rage and stand up against wokeness, DEI, CRT, and everything else. The Anheuser-Busch debacle has shown that we are the majority, yet we act as if we’re the minority. That needs to stop.

The brand has, over the past few days, lost billions in market share,  That has not been because of any coordinated campaign to boycott the brand, but because of the revulsion felt across the vast grass-roots majority of consumers of the brand.

The CEO of Anheuser-Busch responded with a ludicrously irrelevant letter full of platitudes yet devoid of the least hint of contrition.  A day later, in an attempt to rehabilitate the brand,  Anheuser-Bush released an advertisement full of Clydesdales, mom, and apple pie, again devoid of any hint of contrition.

Bt the way, the parody of the Budweiser ad is much better than the real thing.

It is not clear how the people at Bud Light made the decision to partner with the fantasy-gendered Mr. Mulvaney.  That said, the decision certainly seems to have been one that could easily have been made by the woke head of the brand, Alissa Gordon Heinerscheid, the newly named vice president of Bud Light.  This from Daily Caller:

Bud Light had been pure gold in the advertising industry since the 1980s, long before the Spuds McKenzie, the female bull terrier party animal mascot of the 1980s, and the hilarious “Real Men of Genius” ad campaign of the late 1990s became woven into popular culture. Bud Light brand building has been right up there with the NFL, arguably the most successful marketing organization on the planet.

But that was not good enough for Alissa Gordon Heinerscheid, the newly named vice president of Bud Light. The image of the company was just too “fratty,” she explained in a recent podcast, during which she insulted the customers that have sustained the brand for decades. . . .

“So I have this super clear mandate. We need to evolve and elevate this incredibly iconic brand. And my, what I brought to that, was a belief in ‘OK, what does evolve and elevate mean?’ It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men,” Heinerscheid said.

“And representation is … at the heart of evolution. You’ve gotta see people who will reflect you in the work. And we had this hangover. I mean Bud Light had been kind of a brand of fratty, kind of out-of-touch humor,” she explained.

According to unconfirmed reports presumably from Anheuser-Bush, Heinerscheid was not the decision-maker who approved Bud Light’s toxic embrace of Mulvaney.  The report, without naming any names, claims that the decision was made several levels below Heinerscheid.

What we know for certain is that Anheuser-Bush has not apologized for or repudiated its partnership with Mulvany.  And we know that not a single person has been fired from Anheuser-Bush over this incident.  All are unacceptable.

Ms. BWR pointed out that Donald Trump Jr. has called for any boycott of Budweiser to end.  This from the Daily Mail:

. . . Trump Jr. said that the decision to partner with Mulvaney was reportedly made by a low-level marketing employee, rather than the senior executives.

‘We looked into the political giving and lobbying history of Anheuser-Busch. And guess what? They actually support Republicans,’ said Trump Jr.

‘Last cycle their employees and their PAC gave about 60 percent to Republicans and 40 percent to Democrats. That’s literally almost unheard of in corporate America, where it’s really easy to go woke, where they do so constantly, where there’s a consequence to actually being a conservative. So 60 / 40 to the conservative side is kind of a big deal. . . .

This is horrific.  It is a case of ‘like father like son.’  Donald Jr. seems to suffer from his father’s fatal malady, a belief that conservatives should simply forgive actions without any individual consequence for those responsible.  That is a belief that destroyed his father’s presidency and has created a situation today where everything progressives do is above the law and/or beyond consequence, while the exact opposite is true for conservatives.  This is an existential threat to the nation, even if this Bud Light obscenity is but a tiny part of it.  As a reminder, it takes only a final straw to break the camel’s back — or in other contexts, but a single thin mint.

This country has been driven to the edge of survivability by a progressive left that intends to take power in this nation at any and all costs.  And if that is to be thwarted, we can no longer afford to allow progressive malfeasance to go unpunished on an individual level, whether that be the unequal application of the laws or, in the context of private business, embracing the progressive war on Western civilization.  If Bud Light wants to be forgiven for its embrace of Mulvaney, then the company needs to display the scalps — figuratively or literally, either being fine with me — of the people who made the decision.  Nothing less is acceptable.

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